Senior Marketing Manager, CRM

New York Hybrid or Remote

Universal Standard is looking for a talented CRM & retention marketer to join our fast-growing team. In this key role, you will own the strategic vision for expansion of our loyalty and retention efforts, including but not limited to building out a robust loyalty program and building on our current email strategy. You will help increase customer LTV by evolving our email/SMS channel and increasing the number of times each customer purchases. This role will be focused on growing our revenue via email, SMS, loyalty program, and referral programs across all sales channels. You will work with the marketing and ecommerce team to successfully execute your vision. The successful candidate will be equal parts creative and analytical, delighting our customers with new experiences while measuring the effectiveness through advanced analytics. They should have a strong understanding of customer research and segmentation, and be able to turn insights into results. The ideal candidate has a passion for Universal Standard’s “inclusivity for all” mission, is excited by a start-up environment and scaling fast, and has proven experience to think strategically and execute on a daily basis.

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