Fashion shouldn’t be exhausting. It should be fun.
Our latest campaign won’t tire you out with lofty language, vague claims, and empty promises.
We want to give it to you straight. Our clothes fit. Everyone. From size 00 to size 40.
From WTF
to “F$%# Yes”
The tagline is a rallying cry. One we hope expresses our shared frustration with fashion, from the advertisements to the change rooms. Go from WTF to “f#*$ yes” with US.
WHY US?
We're
Real
We understand that the average American woman is a size 18. So we made that our size Medium.
We
Engineer
We fit our garments on a size Medium, and then up and down from there, to engineer the perfect fit for every size.
We
Innovate
We add hidden details like elastane trim, invisible stretch, and between-button snaps to many of our garments.
We’ve Got
Standards
We use premium fabrics with properties that enhance our fit principals—think durable, pill-resistant, anti-wrinkle, and often featuring hidden stretch.
See What’s
New
Discover our latest arrivals and shop for fall with US, using style as your only filter.