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The Geneva Dress

The Iconic Geneva Dress is the style that started it all.
The effortless option you'll reach for every time.

All Best Selling Dresses Everyday Dresses Seasonal Dresses Work Dresses Liquid Jersey Dresses Jumpsuits The Geneva Dress
Fabric: Peruvian Cotton Jersey
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Woman wearing Iconic Petite Geneva Dress - Black from Universal Standard Woman wearing Iconic Petite Geneva Dress - Black from Universal Standard
Woman wearing Iconic Petite Geneva Dress - Black from Universal Standard
Woman wearing Iconic Petite Geneva Dress - Black from Universal Standard
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Iconic Petite Geneva Dress
$128
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Black from Universal Standard Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Black from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Black from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Black from Universal Standard
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Iconic Long Sleeve V-Neck Geneva Dress
$138
Woman wearing Iconic Geneva Dress - Black from Universal Standard Woman wearing Iconic Geneva Dress - Black from Universal Standard
Woman wearing Iconic Geneva Dress - Black from Universal Standard
Woman wearing Iconic Geneva Dress - Black from Universal Standard
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Iconic Geneva Dress
$128
Woman wearing Iconic Geneva Dress - Black Cherry from Universal Standard Woman wearing Iconic Geneva Dress - Black Cherry from Universal Standard
Woman wearing Iconic Geneva Dress - Black Cherry from Universal Standard
Woman wearing Iconic Geneva Dress - Black Cherry from Universal Standard
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Iconic Geneva Dress
$128
Woman wearing Iconic Geneva V-Neck Dress - Ruby Red from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Ruby Red from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ruby Red from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ruby Red from Universal Standard
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Iconic Geneva V-Neck Dress
NEW!
$128
Woman wearing Iconic Geneva Tank Dress - Black from Universal Standard Woman wearing Iconic Geneva Tank Dress - Black from Universal Standard
Woman wearing Iconic Geneva Tank Dress - Black from Universal Standard
Woman wearing Iconic Geneva Tank Dress - Black from Universal Standard
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Iconic Geneva Tank Dress
$116
Woman wearing Iconic Geneva V-Neck Dress - Black from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Black from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Black from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Black from Universal Standard
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Iconic Geneva V-Neck Dress
$128
Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
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Iconic Geneva Dress
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$138
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Acai from Universal Standard Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Acai from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Acai from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Acai from Universal Standard
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Iconic Long Sleeve V-Neck Geneva Dress
NEW!
$138
Woman wearing Iconic Geneva V-Neck Dress - Clover from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Clover from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Clover from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Clover from Universal Standard
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Iconic Geneva V-Neck Dress
NEW!
$128
Woman wearing Iconic Geneva Dress - Midnight from Universal Standard Woman wearing Iconic Geneva Dress - Midnight from Universal Standard
Woman wearing Iconic Geneva Dress - Midnight from Universal Standard
Woman wearing Iconic Geneva Dress - Midnight from Universal Standard
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Iconic Geneva Dress
$128
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Midnight from Universal Standard Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Midnight from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Midnight from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Midnight from Universal Standard
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Iconic Long Sleeve V-Neck Geneva Dress
$138
Woman wearing Iconic Geneva V-Neck Dress - Deep Sea from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Deep Sea from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Deep Sea from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Deep Sea from Universal Standard
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Iconic Geneva V-Neck Dress
$128
Woman wearing Iconic Geneva Dress - Deep Sea from Universal Standard Woman wearing Iconic Geneva Dress - Deep Sea from Universal Standard
Woman wearing Iconic Geneva Dress - Deep Sea from Universal Standard
Woman wearing Iconic Geneva Dress - Deep Sea from Universal Standard
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Iconic Geneva Dress
$128
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
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Iconic Geneva Dress
NEW!
$138
Woman wearing Iconic Geneva Dress - Ruby Red from Universal Standard Woman wearing Iconic Geneva Dress - Ruby Red from Universal Standard
Woman wearing Iconic Geneva Dress - Ruby Red from Universal Standard
Woman wearing Iconic Geneva Dress - Ruby Red from Universal Standard
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Iconic Geneva Dress
NEW!
$128
Woman wearing Iconic Geneva Dress - Bohem Print from Universal Standard Woman wearing Iconic Geneva Dress - Bohem Print from Universal Standard
Woman wearing Iconic Geneva Dress - Bohem Print from Universal Standard
Woman wearing Iconic Geneva Dress - Bohem Print from Universal Standard
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Iconic Geneva Dress
NEW!
$138
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
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Iconic Geneva V-Neck Dress
NEW!
$138
Woman wearing Iconic Geneva Tank Dress - Acai from Universal Standard Woman wearing Iconic Geneva Tank Dress - Acai from Universal Standard
Woman wearing Iconic Geneva Tank Dress - Acai from Universal Standard
Woman wearing Iconic Geneva Tank Dress - Acai from Universal Standard
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Iconic Geneva Tank Dress
$116
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Deep Sea from Universal Standard Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Deep Sea from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Deep Sea from Universal Standard
Woman wearing Iconic Long Sleeve V-Neck Geneva Dress - Deep Sea from Universal Standard
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Iconic Long Sleeve V-Neck Geneva Dress
$138
Woman wearing Iconic Geneva V-Neck Dress - Lapis from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Lapis from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Lapis from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Lapis from Universal Standard
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Iconic Geneva V-Neck Dress
$128
Woman wearing Iconic Geneva V-Neck Dress - Midnight from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Midnight from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Midnight from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Midnight from Universal Standard
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Iconic Geneva V-Neck Dress
$128
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
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Iconic Geneva V-Neck Dress
NEW!
$138
Woman wearing Iconic Geneva Dress - Lapis from Universal Standard Woman wearing Iconic Geneva Dress - Lapis from Universal Standard
Woman wearing Iconic Geneva Dress - Lapis from Universal Standard
Woman wearing Iconic Geneva Dress - Lapis from Universal Standard
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Iconic Geneva Dress
$128
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Engineered by a team of fit experts to *magically* look amazing on everybody. 

Made from a premium, Peruvian cotton blend (that’s exclusive to US) to be pilling-resistant, stay vibrantly colorful, and get softer with every wash. 

Asymmetrical design, defining drape, and crafted cap sleeves give this easy jersey dress a little something extra…

Available in the world’s most inclusive size range (00 - 40) because that’s the way it should always be.