US Journal

Which Plus Size Jeans Are Best for Your Body Type?

“Plus size” is not a body type, but for far too long clothing brands have treated plus size women as a monolith, creating denim that covers, rather than fits. The...

The Day I Realized I Hated My Closet

Whether looking to build up a workwear collection, athleisure looks, or doing a full closet revamp, a capsule wardrobe could make closet confusion a thing of the past. Capsules incorporate...

Planning Your Summer Outfits? We Did It For You!

By Toni Smith, Head of Content Marketing The days are getting longer, the number on the thermometer is creeping up, and signs of new life are everywhere you look. Growth....

Until Inclusivity Is No Longer Revolutionary

By Karlee Hehemann Now is the time for more moments that help everyone see themselves in fashion. More magazine covers with moms breastfeeding, more runways that are wheelchair accessible,...

Challenging the Status Quo with Revolutionary Inclusivity

By Toni Smith, Head of Content Marketing Universal Standard co-founders Polina Veksler and Alex Waldman had a dream to level the fashion field and create unprecedented access for all. Their...

What Does it Mean to Find Strength in Comfort?

By: Karlee Hehemann, Copywriter When talking about comfortable clothes, many different thoughts come to mind. You might think about your favorite go-to sweats. Or maybe your ‘bad day’ outfit...

Why Diversity & Inclusion is Important to All of US

From Madame CJ Walker, the first female, self-made millionaire to Donyale Luna, the first Black female supermodel, Black people have been making strides in every industry imaginable, but it hasn’t...

Creating The Change

We’ve spent the past few weeks reflecting, learning, and listening to our employees, our customers, and our community, so that we could take actionable steps before we spoke up again....

A Plan Of Action

An Update From Universal Standard: On Monday June 1, we posted the message below to signal our solidarity with the fight against racial injustice, police violence, and systemic inequality. This message...

One PICU RN On How Foundation Works Into Her Life, Inside And Outside The Hospital

By Kelsie Nick, as told to Universal Standard Editorial Director Amanda Richards I’m an RN in the PICU. I work as a travel nurse, meaning I work as a...

Universal Standard's Pick-Of-The-Month: The Kate Twill Jumpsuit

By: Amanda Richards Technically, the Kate Twill Jumpsuit is the reason why I work at Universal Standard. Not the only reason, of course. But the jumpsuit is what brought me...

Need To Fill Gaps In The Content Calendar During Quarantine? Ask The People You Work With

In the post-COVID world, brand transparency, empathy and honest communication are key. With that in mind, we’re introducing The State Of Us, a weekly brand diary written by Editorial Director...

On Shopping For Clothes With Your Mom

For most little girls, finding colored tights and sparkly sweatshirts isn’t much of a challenge. But for her little girl, there was a catch. By five, I was already two...

Working From Home Is A Privilege — But That Doesn't Mean It's Not A Challenge

In the post-COVID world, brand transparency, empathy and honest communication are key. With that in mind, we’re introducing The State Of Us, a weekly brand diary written by Editorial Director...

How To Design Clothing On A Video Conference Call

When COVID-19 hit, everything about Fatima Ahmed's day-to-day changed. Suddenly, a job that relied on in-person fittings and a robust team effort looked totally different. Here, Fatima talks about how...

The One Question Every Brand Should Ask Themselves — Even If There's No Perfect Answer

In the post-COVID world, brand transparency, empathy and honest communication are key. With that in mind, we’re introducing The State Of Us, a weekly brand diary written by Editorial Director...

When The World Changes, How Should A Fashion Brand React?

In the post-COVID world, brand transparency, empathy and honest communication are key. With that in mind, we’re introducing The State Of Us, a weekly brand diary written by Editorial Director...

What Would Fashion Look Like If It Included All Of Us?

A Children’s Book by Universal Standard We dream of a world where clothing connects us instead of divides, where every person has access to clothing that works for them,...

Meet The Illustrator Who Turned Universal Standard Customers Into Art

Spotlight On US tells the stories of people, initiatives, and organizations we respect, admire, and support. This week, we’re talking to Alison Hawkins, the Durham, NC based illustrator who brought...

Need Styling Advice? Kate Carroll Can Be In Your Living Room In Seconds

How We’re Working is a new bi-weekly series that highlights how our community is getting creative and adapting their professional lives while working from home. This week, we’re talking to...

The Outfit Of The Future Is The One We’re All Wearing Now

Someone recently told me my sweatsuits remind them of an old person power-walking through a mall in Florida. Given the current state of the world, being old, healthy, and strutting...

The Best Skinny Jeans When You Hate Skinny Jeans

The Best Skinny Jean For People Who Hate Skinny Jeans

“I’m a senior stylist in our NYC 1:1, and our jeans aren’t the only thing that surprised me." By : Taylor Dennis I’ve been working in fashion for 10...

11 Inspiring Women On The Women Who Inspire Them

What, exactly, is International Women’s Day about? The short answer is equality and solidarity. The first International Women’s Day was celebrated on March 8, 1911, when the women’s movement was...

Universal Standard’s Pick of the Month: The Tess Ponte Culotte

These are the only black dress pants I ever need. By : Amanda Richards Much like blazers, and bodysuits, and workwear in general, I have a complicated past with...

How Clothing Connects Us: Taryn Bensky & Lauren Bensky

How Clothing Connects Us: Dressing Differently When You Look Exactly Alike

For our first editorial in 2020, we’re telling stories about how clothing connects us. We spoke to three pairs — one connected by love, one connected by family, and one...

How Clothing Connects Us: Jazzmyne Robbins & Kate Kuczynski

How Clothing Connects Us: The Couple Who Sees Style As a Source of Affirmation

For our first editorial in 2020, we’re telling stories about how clothing connects us. We spoke to three pairs — one connected by love, one connected by family, and one...

How Clothing Connects Us: Raisa Flowers & Tziporah Salamon

How Clothing Connects Us: Two Strangers Subverting Everyone’s Expectations

For our first editorial in 2020, we’re telling stories about how clothing connects us. We spoke to three pairs — one connected by love, one connected by family, and one...

A Conversation About Creativity and Blackness in Fashion

Universal Standard Creative Director of Brand & Image Henrietta Gallina interviewed by Editorial Director Amanda Richards The thing about Universal Standard campaign imagery — Foundation, Rodarte x Universal Standard, and...

Universal Standard’s Pick of the Month: The Rio Blazer

Until recently, I misunderstood the power of a good blazer. Here’s what changed my mind. By : Amanda Richards I realize that in the grand scheme of “things in...

Universal Standard's Pick of the Month: The Velvet Blazer

I forced my sister Meredith to take pictures with me in our December Pick-of-the-Month, and it made me realize that everything comes back around. By : Amanda Richards I...

In the Beginning, There Was the Geneva

“It's the dress that helped us figure out what we wanted to say as a brand," Alex says. "It speaks our language." By : Amanda Richards Nao in the Geneva...

Why Do We Have To “Bounce Back” After Pregnancy?

Ash Luna is a Chicago-based photographer, writer, and parent. They are also the founder of 4th Trimester Bodies Project. I’ve been a parent and a photographer working with mostly pregnant...

Meet the Universal Standard Foundation Bodysuit

Universal Standard's Pick of the Month: The Foundation Bodysuit

By: Amanda Richards The Foundation Bodysuit is our November Pick of the Month, and it really is the best one I've ever owned. For years, I’ve tried — and tried, and tried...

Danielle Brooks Isn't Afraid Of Having A Post-Baby Body

“I try not to put so much pressure on myself to what the world shoved down my throat and tells me I'm supposed to look like. In reality, you define...

There’s No Such Thing As the “Right” Way to Be Active

By: Amanda Richards When I think of activewear, certain imagery comes to mind: the hardcore athlete; the sweat dripping off the body; the aggressive confrontation of a body in extreme...

3 Unexpected Ways To Style This Season’s Most Versatile Essential

We asked our NYC stylist Taylor Dennis how to wear the Kanda Puffer her way. Your coat is arguably the most important thing in your winter wardrobe. It’s with you...

Why Not Dress to Look Bigger?

“For me, voluminous outerwear — symbolizes a choice to put my physical comfort and ability to enjoy the world before my self-consciousness and insecurity, a notion that might seem self-explanatory...

Universal Standard's Pick of the Month: The Kanda Puffer

The Kanda Puffer is our October Pick Of The Month, and it’s got all the premium details you’re looking for in a winter coat. By : Amanda Richards Peacoat and...

What Does Dressing For Work Actually Mean?

Four visionary women on the concept of traditional workwear and the power of dressing for yourself. I’ll never forget what I wore to my first job interview, as much as...

4 YEARS OF US

4 ALL OF US. AS WE ARE. Four years ago Universal Standard was an intention - an idea of how to do things better, a vision of a more inclusive...

The Most Versatile Item in Your Fall Wardrobe Will Probably Surprise You

From Netflix-and-chill to coffee meetings and dinner dates, it goes with literally everything in your closet. As soon as the weather cools down — even just a few degrees —...

ALL OF US. AS WE ARE. ANYWHERE: A campaign cast on the subway.

When we promised to make size irrelevant by creating unprecedented access for all of US, we also set out to make real representation a reality and redefine inclusivity. Narrow definitions of...

Denim Horoscope

Distressed or solid? High or mid rise? Skinny or bootcut? See how your denim style aligns with the stars this season… AQUARIUS January 20 - February 18 Denim Match: Distressed Blue...

Pick of the Month: 3 Ways to wear it with Amanda Richards

Revolutionary Inclusivity Realized

Today, we’re the world’s most inclusive fashion brand. Tomorrow, we want to change that. We set out to change everything - create unprecedented access, make size irrelevant, represent all of...

Rodarte X Universal Standard : Founders to Founders

The Breakup

I know we’ve been through a lot together. I mean, I don’t even remember a time before you were in my life, but I have to be honest. I just...

Portraits of Beautiful Humans: Briauna

We joined forces with We Speak Modeling Agency for our denim campaign to support our inclusive vision and represent all of US. As we are. We Speak is committed to creating...

Behind the Shoot: Workwear Comes To Life

We asked the subjects of our shoot to step out from in front of the camera and reveal what we don’t see… From style perspectives to industry ideas, read their...

New Species of Modern Working Women Revealed by Recent Anthropological Study Conducted By No One

Findings are inconclusive and entirely satirical. A recent report conducted by no one near nowhere reveals several new species of modern working women that have confounded amateur researchers. It has...