Universal Standard

Quality Reimagined

Our design philosophy is pretty simple: blow you away. We scour the world for the finest fabrics that feel even more luxurious than they look, then engineer each style for a fit epiphany. You might think you’re getting a custom piece right out of the box, but really it’s just US.

For a limited time, get up to 75% OFF essentials for now, for later, forever.

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The Most Size Inclusive Brand In The World

Revolutionary inclusivity means creating unprecedented access to fashion for all of US, as we are. In an industry full of divisions, we thought that a size 00 should have the exact same shopping experience as a size 40, so we made it happen. We’re bringing fashion for all up to a Universal Standard.

Every single piece in every single size: 00 to 40.

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Universal standard is the best! I only shop there now because the quality of the fabric, the stylish clothing, the perfect cut for every size and exceptional customer services.

- US CUSTOMER, HELENE

I have several pieces from Universal Standard and every one of them fits me like I always thought clothes could fit my body. Their customer service is outstanding and the quality of the clothing is great.

- US CUSTOMER, KELLIE

Y’all are rockstars in the whole process. Beautiful products, great fit, amazing quality, stellar customer service… I really can’t say enough about how pleased I have been!

- US CUSTOMER, HEATHER

I wear an XL_26-28 and it is really hard to find a good pair of shorts that are high quality and comfortable. These are everything. I cannot stop wearing them!!!

- US CUSTOMER, GABBY

Replacing all my clothes with universal standard. Love the customer service, the quality and the fit. Thanks!

- US CUSTOMER, WYNNE

This bodysuit is truly magical! It feels so soft, and honestly very flattering. Never want to take it off.

- US CUSTOMER, LYNNE