the swim collection

A second lap with brand new styles.

new to universal standard

If you're not sure where to start...

The Starter box is for you. Save up to 58% on mystery styles for first-time shoppers.

Monthly Style Boxes Desktop

Monthly Style Boxes

The (US) Club drops mystery boxes of must-have styles every month. Make sure you're subscribed to our newsletter for access.

about us


Revolutionary inclusivity means creating unprecedented access to fashion for all of US, as we are. In an industry full of divisions, we thought that a size 6 should have the exact same shopping experience as a size 36, so we made it happen. We’re bringing fashion for all up to a Universal Standard.


See Yourself in US

It’s time to take the guesswork out of online shopping. Give your imagination a day off and shop our 11 best-selling essentials in 11 sizes. No more thinking, “I wonder.”  Only, “Wow!” Now you can see what we mean by made for everyone: 00 to 40.