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We thought that conventional sizing seemed a little skewed, so we decided to shift the spotlight to reflect the real bell curve. If the average woman wears a size 18, then that should be called a Medium, right? By offering the broadest size range ever (00 - 40) our goal is to create unprecedented access, ultimately make size irrelevant, change perceptions and shift standards. That way we can establish a new normal for future generations and represent all of US. As we are.
Pick the size you normally wear to discover your Universal Standard size.