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The Geneva Dress

The Iconic Geneva Dress is the style that started it all.
The effortless option you'll reach for every time.

All Best Selling Dresses Everyday Dresses Seasonal Dresses Work Dresses Liquid Jersey Dresses Jumpsuits The Geneva Dress
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Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Ecru/Poppy Stripe from Universal Standard
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Iconic Geneva Dress
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$138
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva Dress - Navy/White Stripe from Universal Standard
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Iconic Geneva Dress
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$138
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Navy/White Stripe from Universal Standard
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Iconic Geneva V-Neck Dress
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$138
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
Woman wearing Iconic Geneva V-Neck Dress - Ecru/Poppy Stripe from Universal Standard
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Iconic Geneva V-Neck Dress
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$138

Engineered by a team of fit experts to *magically* look amazing on everybody. 

Made from a premium, Peruvian cotton blend (that’s exclusive to US) to be pilling-resistant, stay vibrantly colorful, and get softer with every wash. 

Asymmetrical design, defining drape, and crafted cap sleeves give this easy jersey dress a little something extra…

Available in the world’s most inclusive size range (00 - 40) because that’s the way it should always be.