How do I measure myself for Universal Standard clothing?

To find your perfect size, measure three key areas: 1) Bust - measure around your chest at the fullest point. 2) Waist - measure around the narrowest part of your natural waist. 3) Hip - measure around the fullest part of your butt. Use a soft measuring tape and keep it parallel to the floor for accurate measurements. All our measurements are in inches.

What size am I in Universal Standard?

Universal Standard sizes range from 4XS (00-0) to 4XL (38-40). To convert from traditional sizing: XS in other brands equals 4XS-3XS with us, S equals 3XS-2XS, M equals 2XS-XS, L equals XS-S, XL/1X equals S, 2X equals M, 3X equals L, 4X equals XL, 5X equals 2XL, 6X equals 3XL, and 7X equals 4XL. Use our size chart to match your measurements to your Universal Standard size.

What if I'm between sizes?

If your measurements fall between two sizes, we recommend sizing up for a more comfortable fit. Our clothes are designed with a skimming fit that lays closer to the body without clinging, so the larger size will still look flattering. You can also check individual product pages for specific fit guidance.

Why does Universal Standard use different sizing?

We thought that conventional sizing seemed a little skewed, so we decided to shift the spotlight to reflect the real bell curve. If the average woman wears a size 18, then that should be called a Medium, right? We believe this is the right way to express sizing in the apparel industry because it actually represents the American woman as she is, and we hope that other brands consider adopting this sizing as well.

How do I find my denim size at Universal Standard?

Already know your denim size? Match it to your waist measurement to find your size with US. Our denim sizes range from 00 to 40. For example, a size 00 corresponds to a 24 inch waist, size 10 to a 30.5 inch waist, size 18 to a 40 inch waist, and size 40 to a 70 inch waist. If you're between sizes, size up for the most comfortable fit.

What does 'skimming fit' mean?

Skimming fit is designed for a comfortable fit that lays closer to the body without clinging. It's our most common fit style, providing a flattering silhouette that moves with you throughout the day. Each product page specifies the fit type so you know exactly what to expect.

Can I exchange if the size doesn't fit?

Yes! We offer free exchanges for domestic customers. Simply visit our Returns Portal to process your exchange. For items in our Fit Liberty collection, you have up to one year to exchange for a different size if your body changes - at no additional cost.

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How to measure yourself

Why Universal Sizing?

We thought that conventional sizing seemed a little skewed, so we decided to shift the spotlight to reflect the real bell curve. If the average woman wears a size 18, then that should be called a Medium, right?

Whats my size?

Hover over the size you typically wear to reveal your Universal Standard size.

“I am so relieved that I finally have a brand that carries my size. The fit makes me feel beautiful and I love the design details on each piece.”

- Amanda, Geneva customer

“We believe this is the right way to express sizing in the apparel industry because it actually represents the American woman as she is, and we hope that other brands consider adopting this sizing as well.”

- Alexandra Waldman, CoFounder & CEO