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Our sample size is an 18, and we engineer every single size from there to ensure the perfect fit for all of US.
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The Iconic Geneva Dress is the style that started it all. Made from a Peruvian cotton blend we developed ourselves, this piece is colorfast, has incredible bounce-back, and is pilling resistant. Designed with an asymmetrical hem that creates a lovely drape and ruching effect. What makes it so popular? Versatile, stylish, and best of all, comfortable, the Geneva Dress is the effortless option you'll reach for every time. Easily dress it up with some heels or down with some classic sneakers. Being iconic isn't that hard, actually. It's all in the dress.
Model: 5'7" wearing XS_10-12
93% Peruvian Cotton
7% Elastane
Turn inside out, machine wash cold, lay flat to dry.
Luxury fabrics. Engineered fits. Staple styles. Plus Size. Straight Size. 22 sizes for all of us. Sizes 00-40.
The freedom to buy what you want without worry.
No-stress, no-strings attached, no-fee size swaps if you go up or down within one year.
How It Works:
- Buy for the size you are right now
- Reach out if your size changes
- We’ll send you the new size. It’s that simple!
Overall rating: 4.677551 / 5 from 490 reviews.
The Iconic Geneva Dress in Black Cherry is celebrated for its versatile, stylish, and comfortable design. Customers appreciate its beautiful color, soft and comfortable fabric, and the chic asymmetrical hem. The dress is also praised for its high quality and perfect fit, making it a popular choice for various occasions.
Review topics: ["feel","color","fit","problem","fabric","look","style","dress","quality","material","size","geneva","sleeves","length","cut","hem","comfort","neck","shape","drape","pockets","design","shade","wear","stretch","weight","weather","hemline","finish","neckline"].
"Perfect transition dress here in the US south. Some days it’s hot in September and October and I still need something that is fall colored but summer feel and this dress hits the mark. Add to that: luscious fabric and stylish cut. Thanks, Universal standard, for this excellent product that is well executed and delivers on all of its claims."
"This is the Universal Standard classic! I bought mine one size up so it’s a little more drapey. I have others in my regular size. This is such an easy style to wear. Throw it on with some leather sneakers and jewelry and I’m good to go!"
"I have this dress in Cerulean with a v neck and I love it. This one? THE COLOR IS FABULOUS! It's more purple than I expected and it's AMAZING! The fit is great and it's comfortable and very stylish. I love it and wore it immediately."
"I love the fit and feel of Geneva dresses. This dress is still quality. I can wear it with a pair of sneakers and look put together. People always ask where I got the dress. Will always buy these."
"this is a great deal! very flattering very attractive dress"
"This is a fabulous dress! Effortless style and unbeatable comfort. I especially like the fact that this is a cotton dress."
"My favorite dress! Comes in so many great colors and patterns. A casual and business casual go-yo dress. The cotton material is comfortable qnd breathes and moves well. It can be dressed up with jewelry and pumps or booties and a blazer or worn as business casual with a jean jacket and Doc Martens or dressed way down with Cons or Sambas."
"I get a lot of compliments when I wear this dress. I loove the sizing of Universal Standard. I feel like they get me. lol. love the very classic shade of the red. the cut is everything. Nice to throw on and be out of the house,"
"LOVE the dress. Super soft and comfortable. I could honestly sleep in this dress. And the lapis color is more rich and a little deeper than in the photos, which was perfect for me! That being said: I'm 5'2". The end of the dress hits my ankle and the slit starts at my knee. It's still a flattering dress and I'm gonna keep it. But when I walk the fabric rubs against my ankle. If I wear some ankle-length booties or leggings that won't be a problem. But against bare skin I could see that causing some chafing or potentially a rash over a long day of walking. So if you're a fellow shortie keep that in mind."
"I love this dress! Super comfy and fits my curvy frame well."
