1. OUR APPROACH TO PRIVACY

    1. Universal Standard Inc. ("Universal Standard", "we", "our" or "us") is committed to protecting and respecting your privacy. This Privacy Policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") and information regarding our use of cookies and similar technologies.

    2. We operate an e-commerce platform, which we make available through our website www.universalstandard.com (our "Website").

    3. This Privacy Policy applies to our Website and to our US stores (together,the "Service"). Please ensure that you have read this Privacy Policy and Terms of Service and understood how we collect, store, use and disclose your personal information, both online and offline through the Service, before accessing or using the Service.

  2. WHO IS RESPONSIBLE FOR THE USE OF YOUR PERSONAL INFORMATION

    Universal Standard is the controller of the personal information we hold about you in connection with your use of the Service. This means that we determine and are responsible for how your personal information is used.

  3. PERSONAL INFORMATION WE COLLECT FROM YOU WHEN YOU USE THE SERVICE, AND HOW WE USE IT

    1. We collect personal information that you voluntarily submit directly to us when you use the Service. This can include information you provide to us when you set up an account on the Website, fill in a form on the Website, purchase a product, interact with us in-store, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, or use some other feature of the Website.

    2. This information may include, for example, your contact and payment details. If you choose not to provide such personal information, we may not be able to provide those parts of the Service to you or respond to your other requests.

    3. The table at Annex 1 sets out in detail the categories of personal information we collect about you and how we use that information when you use the Service, as well as the legal basis which we rely on to process the personal information and recipients of that personal information.

  4. INFORMATION WE COLLECT ABOUT YOU AUTOMATICALLY

    1. We also automatically collect personal information indirectly about how you access and use the Website, and information about the device you use to access the Website when you visit our Service, read our emails, or otherwise engage with us. We use this information to provide you the features and functionality of the Website, to monitor and improve the Website and to develop new products and services. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, embedded scripts,location-identifying technologies, file information, and similar tracking technologies.

    2. The table at Annex 2 sets out in detail the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information and recipients of that personal information. For more information on cookies and other tracking technologies we use, please see Section 10 below.

    3. We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.

    4. We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Website and developing new products and features. We may also share such anonymised and aggregated information with others.

  5. HOW LONG WILL WE STORE YOUR PERSONAL INFORMATION

    1. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.

    2. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and the applicable legal requirements.

  6. RECIPIENTS OF PERSONAL INFORMATION

    1. We may share your personal information with the following (as required in accordance with the purposes set out in Annexes 1 and 2):

      1. Service providers and advisors: we may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing professional services, such as legal and accounting services, mailing, email or chat services, fraud prevention, web hosting, or providing analytic services.

        We have listed examples of specific service providers that we use in Annexes 1 and 2.

      2. Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.

      3. Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Terms of Service; and/or (iii) exercise or protect the rights, property, or personal safety of Universal Standard, its users or others.

  7. MARKETING AND ADVERTISING

    1. From time to time we may contact you with information about our products and services, including sending you marketing messages and asking for your feedback on our products and services.

    2. Most marketing messages we send will be by email. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you. You can stop receiving promotional email communications from us by clicking on the unsubscribe link provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

    3. For EU residents, we will only send you marketing messages if you have given us your consent to do so. You can withdraw your consent at a later date by clicking on the unsubscribe link at the bottom of our marketing emails or by updating your preferences via your account on the Website.

  8. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

    1. Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored by our cloud hosting provider on secure servers. We will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.

    2. International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. If you are accessing our Website from the European Economic Area ("EEA"), your personal information will be processed outside of the EEA including in the United States.

    3. In the event of such a transfer, we ensure that: (i) the personal information is transferred to countries recognised as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards, such as standard data protection clauses adopted by the European Commission. Universal Standard complies with the EU–U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, United Kingdom and Switzerland to the United States, respectively. Please see our Privacy Shield Statement in Annex 4 below for more information. If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this Privacy Policy.

  9. RIGHTS FOR EEA USERS

    1. If you are accessing our Website from the EEA, in accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

      1. Right of access. The right to obtain access to your personal information along with certain related information.

      2. Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.

      3. Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.

      4. Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.

      5. Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.

      6. Right to withdraw consent. If you have provided consent for the processing of your personal information, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.

    2. You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.

    3. If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy.

    4. You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here.

  10. COOKIES AND SIMILAR TECHNOLOGIES USED ON OUR WEBSITE

    1. Our website uses cookies and similar technologies such as pixels and Local Storage Objects (LSOs) like HTML5 (together "cookies") to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to monitor and analyse how you use and interact with our website so that we can continue to improve our website. It also helps us and our advertising partners to determine products and services that may be of interest to you, in order to serve you targeted advertisements.

    2. Cookies are pieces of code that allow for personalisation of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes.

    3. Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.

    4. We use the following types of cookies:

      1. Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

      2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

      3. Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

      4. Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose.

      5. Third party cookies. Please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our Website. These third parties are responsible for setting out their own cookie and privacy policies.

    5. Please see Annex 3 for more information about the cookies we use on the Website.

    6. The cookies we use are designed to help you get the most from the Website but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Website. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the "Help" option in your browser for more details.

      1. Cookie settings in Internet Explorer

      2. Cookie settings in Firefox

      3. Cookie settings in Chrome

      4. Cookies settings in Safari weband iOS.

    7. If you would like to find out more about cookies and other similar technologies, please visit www.allaboutcookies.org or the Network Advertising Initiative's online sources at www.networkadvertising.org. We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information about tracking technologies, please see Section 12 below.

    8. Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5.

  11. TRACKING TECHNOLOGIES USED IN OUR EMAILS

    1. Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.

    2. Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display "remote images", "remote content" or "images" by default.

    3. Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.

  12. INTEREST BASED ADVERTISING

    1. We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of the Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of the Website over time so that they may play or display ads on the Website, on other websites, apps or services you may use (including Facebook), and on other devices you may use.

    2. Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect, or we may share, mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device's IP address, information about other applications on your device, your location, information about your use of the Website, email address or hashed data and information about which advertisements you have seen or clicked on.

    3. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

    4. We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

    5. We and our third-party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to the Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

    6. You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting "limit ad tracking" (iOS) or "opt out of interest based ads" (Android). You may also be able to opt-out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

    7. To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:

      1. the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;

      2. the DAA’s resources at www.aboutads.info/choices; and/or

      3. Your Online Choices at www.youronlinechoices.eu.

    8. Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt-out on each browser or device you use.

    9. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt-out again.

    10. Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

  13. CONTROL OVER YOUR INFORMATION

    1. You may update your profile information, such as your contact information, and may change some of your data sharing preferences on your Account page/by emailing us at us@universalstandard.net.

  14. LINKS TO THIRD PARTY SITES

    1. The Service may, from time to time, contain links to and from third party websites, including those of other users, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

  15. OUR POLICY TOWARDS CHILDREN

    1. The Service is not directed at persons under 18. We do not knowingly collect or solicit personal information from any persons under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at legal@universalstandard.net.

  16. CHANGES TO THIS POLICY

    1. We may update this Privacy Policy from time to time and so you should review this page periodically. When we change this Privacy Policy in a material way, we will update the "last modified" date at the end of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

  17. NOTICE TO YOU

    1. If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on the Service. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this privacy policy.

  18. CONTACTING US

    1. Please contact legal@universalstandard.net if you have any questions, comments and requests regarding this Privacy Policy.

    2. This privacy policy was last modified on July 3, 2019.

ANNEX 1 – PERSONAL INFORMATION YOU PROVIDE TO US

Category of personal information How we may use it Legal basis for the processing Recipients of personal information
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. We may use this information to process any orders that you make by using the Service. The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. We may share this information with:
  • Shopify Inc., our e-commerce platform provider, in order to fulfil your order. We also share your e-mail address with Shopify in order to notify you when a product is back in stock;
  • Flow Commerce, to tailor how the Service is displayed to you (such as the language in which it is provided to you) and for international shipping logistics;
  • Shipstation, our e-commerce shipping software provider for e-commerce fulfilment;
  • Shipping providers (for example, UPS, USPS and FedEx), for the purposes of delivering your order;
  • Sailthru, Inc. our marketing automation platform, for the purposes of sending personalised e-mail communications;
  • Heroku, for the provision of customer relationship management software;
  • Kustomer, for the provision of customer support, for example, in order to facilitate a live chat session;
  • Aircall, for the provision of customer support, for example, in order to facilitate a phone call session;
  • Gruveo and Calendly, for the provision of customer support, for example, in order to communicate with you to book a virtual appointment;
  • Stamped.io, to allow a functionality on the Service, which allows you to leave a product review;
  • Xariable Inc. (aka Loop), our e-commerce return processing platform;
  • Conjured, for the provision of our “Refer-A-Friend” program;
  • SendGrid, an email platform, for the purposes of sending transactional e-mail communications related to our “Refer-A-Friend” program and booking appointments for stylists, events, and other related services.
We also use this information to set up and authenticate your account. The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you.
We use this information to tailor how the Website is displayed to you (such as the language in which it is provided to you). The processing is necessary for our legitimate interest, namely tailoring the Website so that it is more relevant to our users.
We may use this information to deal with enquiries and complaints made by or about you relating to the Service. The processing is necessary for our legitimate interests, namely administering the Service, and for communicating with you effectively to respond to your queries or complaints.
We may use this information to communicate with you, including sending service-related communications. The processing is necessary for the performance of a contract with you.
We may use this information to send you unsolicited marketing communications in accordance with your preferences. We will only use your personal information in this way to the extent you have given us consent to do so.
We may use this information when you choose to participate in promotions or contests that we run. We ask those who enter into promotions or contests to provide this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize. The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you effectively to respond to your queries or complaints.
We may use this information to contact you provide us with feedback, for example, when you participate in online surveys. We use such information in order to administer and improve the Service. We will only use your personal information in this way to the extent you have given us consent to do so.
Chat and comments. When you contact us directly, e.g. by email, phone, or when you participate in a chat on the Service, we will record your comments and opinions. We may use this information to operate, maintain and provide to you the social features and functionalities of the Service. The processing is necessary for the performance of a contract with you. We share this information with Kustomer and Aircall, for the provision of customer support, for example, in order to facilitate a live chat or phone call session.
We may use this information to address your questions, issues and concerns. The processing is necessary for our legitimate interests, namely communicating with users and responding to queries, complaints and concerns.
We may use this information to develop new products and features available through the or otherwise improve the Service. The processing is necessary for our legitimate interests, namely developing and improving the Service.
Payment and transaction information, such as your credit card, payment authentication code, billing address, and other information such as date and time of your transaction. We may use this information to process the payments you make or receive through the Service. The processing is necessary for the performance of a contract. We may share this information with payment providers including, for example, PayPal, Flow Commerce Payments, Stripe, Google Pay, Apple Pay, Shopify Pay, Affirm and Amazon Pay, in order to identify you so that you can make and receive payments through the Service to enable you to make payments through the Service.
Information received from third parties, such as social networks. If you interact with the Service through a social network, we may receive information from the social network such as your name, profile information, user ID, and any other information you permit the social network to share with third parties. The data we receive is dependent on your privacy settings with the social network. We may use this information to authenticate you and allow you to access the Service. The processing is necessary for the performance of a contract with you. We may share your name and contact details with FourSixty for the purposes
We may use this information to help match you with other users in accordance with the functionality of the Service. The processing is necessary for the performance of a contract with you.
We may use this information to tailor the way this is displayed to you (such as the language in which it is presented to you). The processing is necessary for our legitimate interests, namely tailoring the Service so that it is more relevant to our users.
Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service. We use this information to provide notifications, send news, alerts and marketing communications and provide the Service in accordance with your choices. The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing and other communications, and that this is displayed in accordance with the user's preferences. We may share this information with Shopify Inc., our e-commerce platform provider, Sailthru, Inc., our marketing automation platform and Heroku, to ensure that we comply with your preferences with respect to the types of emails and messages we send to you.
We use this information to ensure that we comply with our legal obligation to send only those marketing communications to which you have consented. The processing is necessary for compliance with a legal obligation to which we are subject.
All personal information set out above. We may use all the personal information we collect to operate, maintain and provide to you the features and functionality of the Service, to communicate with you, to monitor and improve the Service and business, and to help us develop new products and services. The processing is necessary for our legitimate interests, namely to administer and improve the Service. As described above and in section 6.

ANNEX 2 – PERSONAL INFORMATION COLLECTED AUTOMATICALLY

Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data
Your IP address. We may use this information to detect fraud or suspicious activity in relation to your account. The processing is necessary for our legitimate interests, namely to protect our business and your account from fraud and other illegal activities. We may share this information with: Shopify Inc., Flow Commerce, Conjured, Sailthru, Inc., Heroku, Heap and Google Analytics in order to protect our business and your account from fraud and other illegal activities.
We may use this information to localise features of the Service. The processing is necessary for our legitimate interest, namely localising features of the Service and tailoring the Service so that it is more relevant to our users.
Where you have given us your consent to send you marketing communications, we will use this information during the e-mail marketing process.
Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor the Service to the user.
We may use this information to determine products and services that may be of interest to you for marketing purposes.We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. The processing is necessary for our legitimate interests, namely to inform our direct marketing.The processing is necessary for our legitimate interests, namely to monitor and resolve issues with the Service and to improve the Service generally.
Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor the Service to the user.
We may use this information to determine products and services that may be of interest to you for marketing purposes. The processing is necessary for our legitimate interests, namely to inform our direct marketing.
We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. The processing is necessary for our legitimate interests, namely to monitor and resolve issues with the Service and to improve the Service generally.

ANNEX 3 - COOKIES

Third party Product Persistent / session Type of cookie Purposes / Additional information
Back in Stock Back in stock application Session Third party – marketing. To enable you to use the use the "Back in Stock" functionality on our Website.
Shopify Shopify Persistent First party – analytics. For analytics purposes.
Shopify payments Session First party – strictly necessary / functionality. To enable you to complete a purchase on our Website.
Shopify location Session First party – strictly necessary / functionality. For analytics purposes.
Facebook Facebook Persistent Third party – advertising. Enables Facebook Ads / remarketing.
Amazon Amazon; Amazon Pay Session First party – strictly necessary. For the ability to complete a purchase on the Website.
Google Google, Google Ads & DoubleClick. Persistent Third party – analytics / advertising / marketing. For analytics, marketing and advertising purposes. Note you may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.
Kustomer Kustomer chat Persistent Third party – functionality. To facilitate the customer chat functionality on our Website.
SailThru SailThru Persistent Third party – analytics / marketing. For analytics relating to marketing campaigns and personalization of our Website based on your usage.
Affirm Affirm Payments Session First party – strictly necessary / functionality. To enable you to complete a purchase on our Website using Affirm.

ANNEX 4 - PRIVACY SHIELD STATEMENT

Universal Standard complies with the EU–U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, United Kingdom and Switzerland to the United States, respectively. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Universal Standard is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. In certain situations, Universal Standard may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the Privacy Shield Principles, Universal Standard commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. If you have any questions about this Statement or the information that we collect from you in reliance on Privacy Shield, please contact us at the information provided in Section 18 of the Privacy Policy.

We may transfer personal information to certain third parties (as described in our Privacy Policy). Where we transfer personal information to a third party, will take reasonable and appropriate steps to ensure the third party processes personal information for limited and specified purposes and in a manner consistent with our Privacy Shield obligations. Where the transfer is to a third-party agent acting on our behalf, we may be liable if such third parties fail to meet those obligations, and we are responsible for the event giving rise to the damage.

In the event that you are concerned about how personal information you have provided to Universal Standard has been used, please address your inquiry or complaint first to us at the address listed in Section 18 of the Privacy Policy. Universal Standard takes all concerns about privacy and use of personal information very seriously and shall endeavor to reply to you within 45 days of receiving a complaint. If we fail to respond within that time, or if our response does not adequately address your concerns, you may submit your complaint free of charge to JAMS, our designated Privacy Shield dispute resolution provider, using this link: https://www.jamsadr.com/ file-an-eu-us-privacy-shield-or-safe-harbor-claim.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.