In the past, art and fashion have had an on-again off-again relationship. But are they entering into a full blown romance? Business of Fashion's Christopher Morency and Edwin Jiang recently posted an article documenting how fashion and hip-hop have been dappling with each other for years. The coupling of these two art forms has generated an advertising marvel that's almost unstoppable:
"Today, hip-hop is one of America's greatest cultural exports and the luxury industry has embraced its power as a marketing vehicle: A$AP Rocky for Dior Homme; Travis Scott for Saint Laurent; Pharrell Williams for Chanel; the list goes on. It's now normal when Kanye West appears in American Vogue, or Marc Jacobs' latest collection is a fully-fledged ode to hip-hop culture. How times have changed."