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The Geneva dress is a pseudo-uniform in the Universal Standard office. And when a diverse group of women, each with their own sense of style, can find so many different ways and places to wear the same dress, we thought… let’s put pen to paper (or fingers to keyboard in this case). So here are some of our favorite places to wear this extremely versatile plus size dress.


When we travel, we travel in style. Well, we want to at least… Jetting off to an exotic locale is exciting, but getting on a plane for a long flight? Not so much. Which is why the asymmetrical Geneva Dress is our go-to dress to wear on a plane. It’s super soft, super comfortable, and super stylish. Bonus? It comes in 5 colors (black, grey, camo, marine, and yellow), so whether you want to play it cool in neutrals, or stand out in a pop of color, the Geneva dress is the perfect option.

P.S. Travel & Leisure thinks so too! They even called the Geneva dress “the best dress to wear on an airplane.”


Is there anything more elusive than the perfect first date outfit? Well, we may have cracked it with the asymmetrical Geneva dress. The perfect mix of casual cool and sophisticated style, the Geneva dress just happens to hit every woman’s secret (not-so-secret) goal of the oh-I-just-threw-this-on-and-look-effortlessly-amazing look.

Whether you’re going to a baseball game or drinks at your favorite neighborhood bar, this dress looks just as good with a jean jacket and sneakers, as it does with booties and your favorite leather moto jacket. Plus, it doesn’t hurt that the Geneva dress just happens to hug every curve in just the right way ;)





When you’re picking the perfect outfit for a weekend outing, there are several factors to keep in mind.

  1. You never know where the day will lead, so you have to be prepared for anything and everything. An afternoon at the museum can just as easily lead to dinner and dancing, as it can to a relaxing stroll through the park.
  2. Comfort is key. How are you expected to enjoy brunch with your girlfriends when you’re fixated on your outfit pulling here or digging in there. Not cute. Not necessary.
  3. Have a little fun. The weekend is the perfect opportunity to set the blazers and button-downs aside, and embrace the casual ease of an outfit that expresses a little bit more of your personal style.

    Enter the asymmetrical Geneva dress. The Geneva checks off every weekend requirement. Versatile enough for any scenario, comfortable enough to work with you, instead of the other way around, and fun and flirty enough to let you cut loose.

    The Geneva dress is the kind of piece that works for every woman, because every woman can wear it her way. It’s kind of magic, because whether you’re a size 16 or 26, the Geneva dress just looks great. And now you can see how the Geneva dress will look like in your size with the latest Universal Standard site feature: FIND YOUR FIT.

    All that’s left? Get dressed.