![Iconic Geneva Dress - Cerise thumbnail 0](https://cdn.shopify.com/s/files/1/0838/4441/files/Geneva_Dress_Cerise_US1002_520_001_100x.jpg?v=1713277166)
![Iconic Geneva Dress - Cerise thumbnail 1](https://cdn.shopify.com/s/files/1/0838/4441/files/Geneva_Dress_Cerise_US1002_520_002_100x.jpg?v=1713277167)
![size guide](https://images.prismic.io/universalstandard/e9a77053-56d7-48c6-a77e-f107cf1ed833_size-chart.webp?auto=compress,format)
![](https://images.prismic.io/universalstandard/36f28036-abca-4bd0-a578-18892ac1d45b_Anatomy+Of_Editorial6.jpg?auto=compress,format)
Iconic Geneva DressCerise
$128 $25 Save 80%
The Iconic Geneva Dress is the style that started it all. Made from a Peruvian cotton blend we developed ourselves, this piece is colorfast, has incredible bounce-back, and is pilling resistant. Designed with an asymmetrical hem that creates a lovely drape and ruching effect. What makes it so popular? Versatile, stylish, and best of all, comfortable, the Geneva Dress is the effortless option you'll reach for every time. Easily dress it up with some heels or down with some classic sneakers. Being iconic isn't that hard, actually. It's all in the dress.
![](https://images.prismic.io/universalstandard/36f28036-abca-4bd0-a578-18892ac1d45b_Anatomy+Of_Editorial6.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/ac660d5c-58fb-4b90-94cb-d4755826db44_Iconic_Geneva_Dress_US1002_4XS_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/06d2028c-d7f7-48a3-bbc5-8ed6980311bf_Iconic_Geneva_Dress_US1002_3XS_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/ae0da2ad-a6c4-40f7-a480-8ab34710a257_Iconic_Geneva_Dress_US1002_2XS_001.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/ea0f76e3-1044-4888-ac33-5902d008e1db_Iconic_Geneva_Dress_US1002_XS_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/35c03b09-e822-45f6-ace8-8ce365bac016_Iconic_Geneva_Dress_US1002_S_005.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/e7639a11-f73d-430d-b62a-4a35dc932771_Iconic_Geneva_Dress_US1002_M_011.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/3182bcc4-977e-434c-9e65-34473072e6ab_Iconic_Geneva_Dress_US1002_L_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/166bfb91-1296-4953-a009-d4b42cfc46b3_Iconic_Geneva_Dress_US1002_XL_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/1b473826-af12-4574-95c5-c4fdd67c667f_Iconic_Geneva_Dress_US1002_2XL_007.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/df03fc14-91f7-489c-87b3-7d5505a57200_Iconic_Geneva_Dress_US1002_3XL_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/07c23393-ebe4-4895-9382-0934d6158587_Iconic_Geneva_Dress_US1002_4XL_005.jpg?auto=compress,format)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fac660d5c-58fb-4b90-94cb-d4755826db44_Iconic_Geneva_Dress_US1002_4XS_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F06d2028c-d7f7-48a3-bbc5-8ed6980311bf_Iconic_Geneva_Dress_US1002_3XS_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fae0da2ad-a6c4-40f7-a480-8ab34710a257_Iconic_Geneva_Dress_US1002_2XS_001.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fea0f76e3-1044-4888-ac33-5902d008e1db_Iconic_Geneva_Dress_US1002_XS_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F35c03b09-e822-45f6-ace8-8ce365bac016_Iconic_Geneva_Dress_US1002_S_005.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fe7639a11-f73d-430d-b62a-4a35dc932771_Iconic_Geneva_Dress_US1002_M_011.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F3182bcc4-977e-434c-9e65-34473072e6ab_Iconic_Geneva_Dress_US1002_L_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F166bfb91-1296-4953-a009-d4b42cfc46b3_Iconic_Geneva_Dress_US1002_XL_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F1b473826-af12-4574-95c5-c4fdd67c667f_Iconic_Geneva_Dress_US1002_2XL_007.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fdf03fc14-91f7-489c-87b3-7d5505a57200_Iconic_Geneva_Dress_US1002_3XL_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F07c23393-ebe4-4895-9382-0934d6158587_Iconic_Geneva_Dress_US1002_4XL_005.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
93% Peruvian Cotton
7% Elastane
Turn inside out, machine wash cold, lay flat to dry.
Luxury fabrics. Engineered fits. Staple styles. 22 sizes for all of us. Sizes 00-40.
![](https://images.prismic.io/universalstandard/ac660d5c-58fb-4b90-94cb-d4755826db44_Iconic_Geneva_Dress_US1002_4XS_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/06d2028c-d7f7-48a3-bbc5-8ed6980311bf_Iconic_Geneva_Dress_US1002_3XS_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/ae0da2ad-a6c4-40f7-a480-8ab34710a257_Iconic_Geneva_Dress_US1002_2XS_001.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/ea0f76e3-1044-4888-ac33-5902d008e1db_Iconic_Geneva_Dress_US1002_XS_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/35c03b09-e822-45f6-ace8-8ce365bac016_Iconic_Geneva_Dress_US1002_S_005.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/e7639a11-f73d-430d-b62a-4a35dc932771_Iconic_Geneva_Dress_US1002_M_011.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/3182bcc4-977e-434c-9e65-34473072e6ab_Iconic_Geneva_Dress_US1002_L_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/166bfb91-1296-4953-a009-d4b42cfc46b3_Iconic_Geneva_Dress_US1002_XL_008.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/1b473826-af12-4574-95c5-c4fdd67c667f_Iconic_Geneva_Dress_US1002_2XL_007.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/df03fc14-91f7-489c-87b3-7d5505a57200_Iconic_Geneva_Dress_US1002_3XL_003.jpg?auto=compress,format)
![](https://images.prismic.io/universalstandard/07c23393-ebe4-4895-9382-0934d6158587_Iconic_Geneva_Dress_US1002_4XL_005.jpg?auto=compress,format)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fac660d5c-58fb-4b90-94cb-d4755826db44_Iconic_Geneva_Dress_US1002_4XS_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F06d2028c-d7f7-48a3-bbc5-8ed6980311bf_Iconic_Geneva_Dress_US1002_3XS_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fae0da2ad-a6c4-40f7-a480-8ab34710a257_Iconic_Geneva_Dress_US1002_2XS_001.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fea0f76e3-1044-4888-ac33-5902d008e1db_Iconic_Geneva_Dress_US1002_XS_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F35c03b09-e822-45f6-ace8-8ce365bac016_Iconic_Geneva_Dress_US1002_S_005.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fe7639a11-f73d-430d-b62a-4a35dc932771_Iconic_Geneva_Dress_US1002_M_011.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F3182bcc4-977e-434c-9e65-34473072e6ab_Iconic_Geneva_Dress_US1002_L_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F166bfb91-1296-4953-a009-d4b42cfc46b3_Iconic_Geneva_Dress_US1002_XL_008.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F1b473826-af12-4574-95c5-c4fdd67c667f_Iconic_Geneva_Dress_US1002_2XL_007.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2Fdf03fc14-91f7-489c-87b3-7d5505a57200_Iconic_Geneva_Dress_US1002_3XL_003.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)
![](/opt/moovweb/?img=https%3A%2F%2Fimages.prismic.io%2Funiversalstandard%2F07c23393-ebe4-4895-9382-0934d6158587_Iconic_Geneva_Dress_US1002_4XL_005.jpg%3Fauto%3Dcompress%26f%3Djpg&width=640&quality=90)